I craft

Ideas that
don't behave

.

They escape to show up across screens, conversations, and WhatsApp groups.
I'm

Ishan Mehta

Copywriter. Executive Creative Director.
On most days, I think for a living. On some, I write.
Ever so often, I like an idea a lot.
This site is a curation of a few of those.

Flipkart - The Kodinhi Code

Building brand worlds.

POCO - Life's not content!

Becoming part of culture by challenging it.

Jio Hotstar WPL - The Search Hijack

Moving culture forward.

Blame it on Flipkart

A little honesty for a whole lot of love
There’s never a bad time to discuss a good opportunity.
So if you’d like to get in touch, email me.

Then again, what kind of creative checks email anyway?
WhatsApp me instead.

Ishan

Mehta

© 2026 All Rights Reserved - Ishan Mehta